Pauline joined FRP in 2021 as a National CRM Manager, based in our London office. She works closely with stakeholders at all level across the business to automate current and new business processes. This includes supporting the training of system users, monitoring usage and adoption levels, and driving further development of the CRM platform.
Her main focus is on business process improvements, refining data quality and playing a key role in integrating the platform with other applications, as well as supporting reporting needs across the business. She also maintains an effective system to capture, cleanse and manage data in accordance with GDPR regulations, and leads and implements data migration and CRM roll-out projects following acquisitions.
Pauline has been a hands-on CRM project manager and business analyst in the UK and internationally since 2011, and has extensive experience in implementing CRM projects and strategies.
Central Services Group