The deal

Our Corporate Finance team has successfully advised the shareholders of Brand View Limited (“Brand View”) on the sale of the company to global specialist information company, Ascential plc.

Based in Reading, Berkshire, and with offices in Stamford, Connecticut (USA), and Paris (France), Brand View is a leading global provider of Price and Promotion analytics to retailers and manufacturers. Founded in 2008, Brand View offers data and analysis to retailers and manufacturers to allow them to measure and manage pricing and promotion activity and drive sales, across both off-line and on-line market places. The team acted as lead adviser to the shareholders of Brand View, project managing every stage of the transaction.

Brand View joins existing Ascential ecommerce brands One Click Retail, Clavis Insight and Planet Retail RNG, to form new integrated brand Edge by Ascential. The acquisition of Brand View broadens Ascential’s eCommerce data and insights offering, adding a highly complementary service (Price and Promotion) to the existing specialisms of Sales & Share and Digital Shelf currently provided by One Click Retail and Clavis Insight. Edge by Ascential provides accurate and actionable sales-driving data, insights and advisery solutions for global brands and retailers looking to succeed in today’s ecommerce-driven world – further helping Ascential’s customers to win in the digital economy.

Brand View Founding directors Daniel Burton and Chris Thomas will exit the business following an initial period of consultancy during the integration. Company President Bruce Dove will remain with the business and lead Brand View as it embarks on its next chapter.

“You only sell your business once and it was important to us to choose the right partner to help meet our ambitions. We are delighted that we chose the team; they played a pivotal role at many stages of the transaction and ran an incredibly professional process. After ten years nurturing the business, it was really important that we found the right home for the business, a buyer that would look to continue to develop the business in the way we have, and to see it now as part of a bigger, global analytics family, we are confident that Brand View has a very bright future ahead!” Daniel Burton, Founder of Brand View.

“We are delighted that the ground-breaking technology and expertise we have developed at Brand View will now be part of the Ascential family. We chose them over other advisery firms due to their excellent reputation and hands-on approach. When issues arose, as they do in any transaction, they tackled them with tact and vigour. A job well-done and one we highly commend!” Chris Thomas, Founder of Brand View.