M&A Advisory

Wolfson Brands

Adviser to Wolfson Brands on its sale to The Original Fitness Factory.

The deal

TOFF acquires Wolfson, a specialist sports nutrition ecommerce business

We’re delighted to have advised Wolfson Brands, a specialist sports nutrition ecommerce business, on its sale to global wellbeing and lifestyle ecosystem, The Original Fitness Factory.

Wolfson was founded by Scott Dingwall and Stewart Lochrie in 2006. Wolfson utilises its in-house brand development team to create and commercialise its own brands and then sells its branded products globally, primarily through FanFuel, Wolfson’s proprietary affiliate marketing network. Headquartered in Glasgow, Wolfson has grown rapidly in recent years, and now employs 40 people.

With offices in Glasgow, Las Vegas and Dubai, wellbeing and lifestyle ecosystem The Original Fitness Factory provides products and services to 10 million customers based across 77 countries worldwide. The acquisition will enable greater opportunities for both businesses, across brand development, marketing, team expertise and customer leveraging, and support the Group as it targets global expansion. The value of the deal is undisclosed.

Our Corporate Finance team, including Alex Patey, Ben Lowe and Will Baker, provided sell-side advisory services to Wolfson and were instrumental in successfully negotiating and managing the sales process from inception to completion.

Commenting on the deal, Alex Patey, Director at FRP Corporate Finance, said: “This is a transformational deal for Wolfson, helping to turbocharge its growth, whilst also opening up new opportunities to scale globally and enter new markets. While the ecommerce sector is experiencing a dip in consumer confidence, businesses that have a strong proposition are continuing to attract investment, and Wolfson is the perfect example. The business’ diverse multi-brand strategy, proprietary technology and expert teams has allowed the business to grow from strength-to-strength. We’ve known the team for many years, and we wish them all the very best for the future.”

Scott Dingwall, CEO at Wolfson Brands, said: “FRP Corporate Finance has an impressive track record of acting for businesses in the consumer ecommerce sector, and a reputation for exceptional client service, so it was a no-brainer to enlist their services. With the team’s support, we’re ideally positioned to expand our range of brands globally, and we’d like to thank them for helping us to achieve this latest milestone.”

Deal summary

Date:

December 2022

Sector:

Consumer & retail

Deal type:

Selling a business

Deal size:

Undisclosed

This is a transformational deal for Wolfson, helping to turbocharge its growth, whilst also opening up new opportunities to scale globally and enter new markets. Alex Patey Corporate Finance

Related team

Alex Patey

Alex Patey

  • Director
  • Corporate Finance
  • London West End

Ben Lowe

Ben Lowe

  • Senior Manager
  • Corporate Finance
  • London West End

Will Baker

Will Baker

  • Manager
  • Corporate Finance
  • London West End