The Goat Agency

Our Corporate Finance team has successfully advised global social media and influencer marketing agency, The Goat Agency (“Goat”) on the growth capital investment by Inflexion.

Founded in 2015, Goat is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in London, with 112 staff split between the UK, US and Asia. The business has grown rapidly since foundation with revenues growing at over 60% per year.

Our Corporate Finance team was appointed by the shareholders of Goat to market the business to potential private equity investors and find a partner to back the founders’ vision for the future growth of the business. Amidst strong investor appetite, the company entered into exclusivity with Inflexion, who were well aware of the growth dynamics in social media and influencer marketing.

Having identified Inflexion as a preferred partner the team helped structure the deal and project manage the process through to a successful completion within just 5 weeks from meeting the company, delivering an excellent outcome for the owners.

Goat will continue to be led by its founders Arron Shepherd, Nick Cooke, and Harry Hugo. “Having been approached by many PE investors, we challenged the team to deliver a better fit of investor on better financial terms, within a very short time horizon. They delivered in spades to that challenge. We couldn’t have asked for more from the team. Goat is now able to continue its spectacular growth by focussing on clients without distraction, and I know we have found the right partner in Inflexion. We couldn’t have done that without the team.” Arron Shepherd, Co-Founder, The Goat Agency.

“It’s not every situation that can be delivered so quickly, but we understood why it was so important for Goat. We know the Social-first agency space is very exciting but even so, the speed of Goat’s development is hugely impressive. It was a pleasure working with them, and I’m delighted we have found them the right partner for the next part of their journey.” Mark Farlow.