Founded in 2015, The Goat Agency is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. The agency is headquartered in London, with 112 staff split between the UK, US and Asia; the business has seen rapid growth, with revenues increasing at over 60 per cent year-on-year since launch.
The shareholders of the company approached FRP to market the business to potential private equity investors, and source a new partner to back the founders’ vision for future business growth. Although the agency had been approached by a number of private equity investors, the shareholders asked our Corporate Finance team to secure an investor with a closer strategic fit, on improved financial terms, within a very short timescale. The team were quickly able to identify a preferred partner, who understood the business and the growth dynamic in social media and influencer marketing.
FRP helped to structure the deal and project-managed the process through to a successful completion within five weeks of appointment, delivering an excellent outcome for the owners and allowing The Goat Agency to continue to be led by its founders.
The number of weeks within which our Corporate Finance team were able to identify the right investor, structure and complete the deal for a minority sale of The Goat Agency.