Corporate Finance

Fast-response private equity deal for The Goat Agency

Corporate Finance team complete minority sale to investors


Founded in 2015, The Goat Agency is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. The agency is headquartered in London, with 112 staff split between the UK, US and Asia; the business has seen rapid growth, with revenues increasing at over 60 per cent year-on-year since launch.


The shareholders of the company approached FRP to market the business to potential private equity investors, and source a new partner to back the founders’ vision for future business growth. Although the agency had been approached by a number of private equity investors, the shareholders asked our Corporate Finance team to secure an investor with a closer strategic fit, on improved financial terms, within a very short timescale. The team were quickly able to identify a preferred partner, who understood the business and the growth dynamic in social media and influencer marketing.


FRP helped to structure the deal and project-managed the process through to a successful completion within five weeks of appointment, delivering an excellent outcome for the owners and allowing The Goat Agency to continue to be led by its founders.

“We know the social-first agency space is very exciting but even so, the speed of The Goat Agency’s development is hugely impressive. It was a pleasure working with them, and I’m delighted we have found them the right partner for the next part of their journey.” Mark Farlow, Partner at FRP Advisory.


5 weeks

The number of weeks within which our Corporate Finance team were able to identify the right investor, structure and complete the deal for a minority sale of The Goat Agency.

Related team

Mark Farlow

Mark Farlow

  • Partner
  • Corporate Finance
  • London West End

Bilal Hasan

Bilal Hasan

  • Director
  • Corporate Finance
  • London West End, Reading