The deal

FRP Corporate Finance has advised the shareholders of BrightCloud Group (BrightCloud) on its sale to technology-based communication services provider, Gamma Communications (Gamma).

BrightCloud is a specialist provider of contact centre and customer experience (CX) technology solutions. It is the leading European enterprise partner for Cisco, with expertise in Contact Center as a Service (CCaaS) solutions and customer experience (CX) transformation, operating across Enterprise and Public Sectors markets.

Our FRP Corporate Finance team, led by Partner James Mines, Director Ed Shurville-Darlington and Senior Manager Madhavi Morjaria, advised BrightCloud on the sale. The team were appointed due to their knowledge of the sector and leveraging this sector expertise helped to position the business and identify strategic buyers, including Gamma, before negotiating the deal and managing it through to a successful completion.

This deal strengthens Gamma’s CCaaS and CX capabilities and supports their objective of becoming a leading managed service provider for enterprises across Europe looking to transform their communications estates. BrightCloud also deepens Gamma’s strategic partnership with Cisco.

James Mines, Partner at FRP Corporate Finance, said: “This represents an exciting deal in the CX and CCaaS space and I expect M&A in this area will increase in the future. CX and CCaaS are fast-growing markets and becoming key components to delivering strategic objectives and growth for organisations. Leading CX technology providers like BrightCloud, who have over 15 years of experience in this field, bring the expertise to harness the power and capability of CX and CCaaS, which is why Gamma see this as a strategic acquisition to acquire the capability in this area.”

Jason Osmond, Chairman of the BrightCloud Group, said: “The team at FRP really understood our objectives, the BrightCloud business and its market, and it was thanks to this that we were able to deliver a strong outcome and a deal with such a great alignment between the two businesses. With Gamma, there is a strong cultural and strategic fit – the addition of our solutions and our team’s expertise will accelerate growth for the combined business, while enabling it to expand BrightCloud’s reach.”

Additional sell-side advisers were Keystone Law (legal), and DSA (tax). Buy-side advisers were Bird & Bird (legal) and RSM (financial due diligence).