The deal

FRP Corporate Finance advises management on the buy-out of Comparison Technologies from Inflexion

Comparison Technologies, trading as UK Web Media (“UKWM”), is a leading independent technology enabled comparison, switching and customer acquisition platform in the UK home digital services market (broadband, mobile and TV).

UKWM’s performance marketing expertise, combined with online and offline transaction channels and real time analytics, delivers 300,000 customers and over £250 million lifetime value annually to Partners operating in the Pay TV, broadband and mobile markets.

The business works with industry-leading technology partners and runs a number of its own D2C websites. This offering is supported by a market leading technology platform, which supports real time data-driven decision making and automation, enabling UKWM to deliver best in market return on investment for its clients.

Our Corporate Finance team, led by Partners Darren Miller and Bilal Hasan, and supported by Senior Manager Madhavi Morjaria, were appointed as lead advisers to management when the opportunity arose for the original founders of UKWM and the existing management team to acquire the business from Inflexion – who invested in the business in 2018.

Peter Callander, of the MBO team, said: “It was great to have FRP Corporate Finance as our lead advisers on this transaction. They quickly understood the business and expertly guided us through the process.”

FRP Corporate Finance Partner, Darren Miller, added: “We are delighted to have been able to support the management team through this transaction and wish them every future success.”

The management team were also advised by Jonathon Roy and Tom Fish at Paris Smith (Legal) and Doug MacLeod from DS Advisory (Tax).