M&A Advisory

Platinum Motor Group

Adviser to motor group retailer, Platinum Motor Group on its acquisition of car dealership, Pebley Beach.

The deal

Strategic acquisition drives growth for motor group

Our team at FRP Corporate Finance has advised Wiltshire-based Platinum Motor Group on its acquisition of Pebley Beach in a deal that adds two new car dealerships to the group’s portfolio.

The Platinum Motor Group (Platinum) is a family run business that operates a number of dealerships across the South West and operates a wide portfolio of brands including Renault, Vauxhall, Nissan and Toyota.

The acquisition of Pebley Beach, which has dealerships in Cirencester and Swindon, will support Platinum’s geographical expansion whilst expanding its existing Hyundai business and also welcome Suzuki into its portfolio. The deal was prompted by the retirement of Pebley Beach owner and managing director Dominic Threlfall.

As a longstanding adviser to Platinum’s parent company Renrod Holdings, we were selected to provide buy-side support on the deal. Our team, led by Partner Mark Naughton and Associate Director Freddie James, supported negotiations between the two parties and helped to agree the purchase price, before project managing the deal through to completion.

Mark Naughton, partner at FRP Corporate Finance, said: “We have a strong relationship with the team at Platinum that is built on years of collaboration, so it was a pleasure to work with the directors and senior management once again to deliver such a positive outcome for the business.

“By expanding geographically and building on its portfolio of brands, this acquisition presents an excellent strategic fit for Platinum as it builds its presence across the South West. Inflation and high input costs have impacted many automotive dealers and acquisitions such as this helps to build economies of scale and leave operators well placed to capitalise on increasing demand as market conditions improve.”

Jeremy Cuff, Managing Director at Platinum Motor Group, added: “Pebley Beach is a well-established player in Swindon and Cirencester, and we’re looking forward to integrating our operations as they continue to provide a top-class service to the region’s drivers.

“Pebley Beach Managing Director, Dominic (Dom) Threlfall’s leadership and the good work of his team has created and maintained a business that is highly respected locally and within Hyundai UK and Suzuki UK. Its renowned for providing excellent service and customer care. With Dom’s decision to retire, it is now our job to ensure that the good work and reputation of the business is maintained well into the future.”

Deal summary


February 2024



Deal type:

Buying a business

Deal size:


This acquisition presents an excellent strategic fit for the business by extending its territory and building on its collection of brands. Mark Naughton Corporate Finance

Related team

Mark Naughton

Mark Naughton

  • Partner
  • Corporate Finance
  • Bristol

Freddie James

Freddie James

  • Associate Director
  • Corporate Finance
  • Bristol