Company Profiling

What we collect

We collect personal data necessary to conduct our company profiling process effectively.  We collect personal data as part of the business information collected to perform our company profiling service.

The types of data we collect, and process can vary.  It may include:

  • The following which have been made publicly available:
    • directors
    • company secretaries
    • shareholders and persons with significant control

We collect personal data as part of the business information feed we procure from our business information partner Vistra Business Information Limited. The data provided by Vistra Business Information originates from Companies House and comprises publicly available data taken from the following sources:

  • Form 288’s
  • Company Annual Returns

How we use your personal data and legal basis for processing

We process your personal data on the following legal bases for the following purposes.


Legal basis
  • To get a holistic view of your company leadership
  • As part of our categorisation of your company leadership
  • To gain an understanding of your company’s management profile
  • To analyse and understand company establishment patterns

We have a legitimate interest in processing the personal data included in the Business Information we receive.

Our legitimate interest relates to the facilitation of UK commercial and trading activity- which include the provision of the following services, restructuring, corporate finance and debt advisory.


Sharing and disclosing your personal data

We do not share personal data when we disclose our insight reports which is the key output from our company profiling tool to our internal and external partners.

When we do share your personal data with others, we ensure contractual arrangements and security mechanisms are in place; this ensures data is protected in transit and we comply with our data protection, confidentiality and security standards.

We do not share or disclose any of your personal data other than for the purposes specified in this notice or where there is a legal requirement. As such, your personal data is shared with third party organisations that provide applications/functionality, data processing or IT services to us. It may also be shared with our business associates e.g. agents, auditors, solicitors, accountants etc.


Please read this section in addition to the main rights section.

Incorrect data

We are reliant upon our supplier Vistra Business Information Limited for the provision of accurate data. However, you have the right to request that we:

  • Rectify your personal data that is inaccurate; and
  • Complete any incomplete data.

If you do exercise your right to rectification, we will communicate the requested change to our information provider; Vistra Business Information Limited who will then take appropriate steps to check the data and endeavor it is corrected where necessary.

Right to be forgotten

You can request for the erasure of the personal data we hold about you in certain circumstances, for instance, were it is no longer necessary, or it was not acquired for a lawful purpose.

We will comply with your rights to erase your data under the following circumstances:

  • The data has ceased to be publicly available (Companies House); or
  • We no longer need to use it.

How long we keep personal data

We only ever retain personal data for as long as is necessary for the purposes for which it was collected, and we have strict review and retention policies in place to meet these obligations. Director and shareholder data is overwritten monthly as part of our monthly data refresh. Therefore, the maximum age-lag for any personal data item on our bespoke software is no longer than one month. Our insight reports are purged on an annual basis.