Case Study

FRP supports Humble Group AB on another acquisition

FRP’s Financial Advisory team provide FDD and buy-side advice to Swedish FMCG company Humble Group

Published:  20 May 2026
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Director
Financial Advisory Norwich
Partner
Corporate Finance Norwich

FRP’s Financial Advisory team provide FDD and buy-side advice to Swedish FMCG company Humble Group.

Background

Humble Group is a Swedish corporate group specialising in driving value and accelerating growth in small and medium-sized companies within the fast-moving consumer goods (FMCG) sector.

Having previously supported the group on its UK acquisition of Solent Global Limited, a provider of branded, licensed and white label products to the consumer sector, FRP was once again engaged to advise on its latest strategic acquisition of JuteXPO Ltd.  

Jutexpo is a UK-based company active in the distribution of reusable bags in retail. The acquisition is a bolt-on to Solent, with which there is a strong strategic overlap and clear synergies.

Action

FRP Financial Advisory Director, Joanne Price alongside Corporate Finance Partner, Chris Adlam, undertook financial due diligence of JuteXPO Ltd, including a detailed analysis of the target’s historic performance and working capital.  The wider team also provided tax due diligence.

Outcome

The acquisition substantially enhances Solent’s capability in the reusable bags category, where quality, scale, and ethical integrity are more important than ever.

This acquisition represents a perfect synergy of shared values and market-leading capability. Jutexpo’s reputation for award-winning ethical standards aligns seamlessly with Solent’s core ambition: helping people feel better in a sustainable way.

As part of the Humble Group, this acquisition reinforces the collective mission to deliver more for customers, with greater impact and at a global scale.

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