Why niche fragrance, wellbeing-led brands and sustained success are attracting investor interest.
Video
What is fuelling acquisition interest in fragrance?
What is fuelling acquisition interest in fragrance?
Why niche fragrance, wellbeing-led brands and sustained success are attracting investor interest.
Victoria Kisseleva explores the trends shaping the fragrance sector and why buyers are placing greater value on brands that can demonstrate sustained success.
What’s particularly interesting, is how buyers are responding. The brands attracting interest today aren’t necessarily the fastest growing or the biggest, they’re the ones buyers believe can sustain the success. Strength in the brand, unique proposition, loyalty in the customer base and proof that success can be repeated.
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